Cookie policy



Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

This Cookie Policy explains what cookies are, which cookies are used and why.

  1. What are cookies?

Cookies are a small amount of information the web server sends to the web browser, allowing the server to collect feedback from the browser. The user can choose to delete the cookies using the options of each browser. The cookies, used by DVS Power Tools Limited (the Company, we, us), are related to the functionality of the website and it’s performance. This allows our user’s preferences to be remembered, etc. More information about cookies can be found at:

  • What are web beacons?

Web beacons are files that allow a website to collect information about the number of users who have visited it and to have access to their cookies. Cookies make it possible to recognise the user’s device and to adapt the content of the website to its preferences. More information about web beacons can be found at:

  • What types of cookies are used on the our website?

We use five types of [AB1] cookies on our website that provide different features.  These are:

  • Technical Cookies

These help the user to use the website or provide services that are required by the website. Without these cookies, some operations may not be possible, or they will be more complex to run and/or less secure for the user.

  • Navigation Cookies

These allow users to browse and use the website in a safe and effective way.

  • Functional cookies

These are used for activities that are strictly necessary for the proper functioning of the website. For example, functional cookies allow us to remember our users’ preferences.

  • Analytical third-party cookies

We use cookies on the Google Analytics platform to collect information about the use of the website by users (number of users, visited pages, time spent on the website, etc.). We use Google Analytics in a way that does not allow us to identify users and to achieve our legitimate interests, namely improving website functionality and delivering better service and products by tracking core metrics such as website visits and individual pages, time spent on individual pages, and so on. To manually deny Google Analytics cookies, you can use this link[AP2] .

  • Profiling third-party cookies

The Website uses profiling cookies which are used These to identify user interests and provide customised service by sending advertisements according to user preferences whilst the user is surfing the internet[AB3] .

  • Do we allow third party cookies?

We use or permit third parties to use cookies on our website to provide personalised content or service improvements.

We may use third-party cookies to help us market research, track revenue, improve functionality, and monitor compliance with our policies and conditions.

  • Why are cookies important?

Cookies help the functionality of the website, as well as the creation if a specific pattern of user preferences and interests. Therefore, disabling or disabling cookies may cause the website to fail to function properly.

Some examples of the important role of cookies are:

  • Content and services adapted to user preferences – product and service
  • Remember goods added to the “cart”.
  • Measurement, optimization, and analytics features – verifying a level of traffic on the website, what kind of content is visualized, and how a user reaches a website (e.g., search engines, directly, other websites, etc.).

We use these analyses to improve the website for the benefit of our consumers.

  • Does the Company use cookies that contain personal data?

By itself, cookies do not require personal information to be used and most often do not identify the internet users’ personal information . Cookies are linked to the device used by the user and any data collected relates to the use of the device and websites visited, pages looked at and e-commerce transactions etc. This data is encrypted in a way that prevents unauthorised persons from accessing it. Few cookies used on our website contain data that could identify a user[AB4] .

The website uses the following cookies [AB5] 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below[AB6] :

Cookie Title Cookie NamePurposeDomain
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous
test_cookieThis cookie is set by The purpose of the cookie is to determine if the user’s browser supports
_fbpThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this
frThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social
_gaThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique
_gatThis cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
  • How do I disable cookies?

All modern browsers let you change your cookie settings. Typically, you can find these settings in the options or preferences menu of your browser. To manually disable cookies or to be aware of these settings, you can use the Help button from your browser menus and click on “Cookie settings” for more details.

To set cookies from third parties, the user can use the following address: Your Online Choices website[AP7] .

In the event the user has disabled cookies from our website, we do not guarantee the proper functioning of the website.

The rejection of all cookies will delete them from our website and may remove some buttons and functionalities on the website.

When visiting the website, you accept the use of session cookies. By clicking the “Accept” button you agree to the use of all cookies from the website, including those who may collect personal data for the purposes stated in this Cookie Policy and our Terms of Use. At any time, you can accept or reject cookies.

You can also set up cookies using the built-in cookie setup module.[AP8] 

Except for essential cookies, all cookies will expire after 12 months.

  • Communication and dissemination of data

The data collected through cookies can be processed by our employees and agents as “internal data processors” (i.e. persons who, through the direct authority of the Data Controller have the right to process personal data, as defined in Article 4, paragraphs 10 and 29 of GDPR) and the External Data Processors.

  1. User rights

In connection with the processing of your data, the user may exercise the rights specified in Art. 15 to Art. 22 of the GDPR provision (described in the Privacy Policy). For exercising these rights, the user may contact the Data Controller submitting a written notice to the address listed below or an email to:

  1. Data Controller and Data Processors

The Data Controller is DVS Power Tools Limited (company number 10760966) of Unit 4 Hatch Industrial Park Greywell Road, Mapledurwell, Basingstoke, Hampshire, RG24 7NG.

Data may also be handled by trusted companies that provide technical and organisational support on our behalf. These companies are direct associates of the Company and are appointed as External Data Processors.


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